My business partner Jen Wong and I are quoted in The Guardian – featured on page five of the G2, a snazzy spot normally inhabited by Charlie Brooker and other purveyors of wit – in a piece by Alok Jha about how “geeks, comedians and academics are putting the fun back into science”. He writes: “The goal of Guerilla Science, say its founders, is to move people using scientific ideas, with the same emotional colour they might get from theatre or art.” Glad he used that bit. Though if I had been him, I would have quoted me saying “I f’ing hate The Big Bang Theory.”